An up-to-date list of Pico's Contact merge fields, what they're called, and expected values.

⚠️ Warning: Do not edit merge tags in Mailchimp. Pico will not properly sync with your integrations otherwise.

Pico makes the Contacts data available through integrations with Mailchimp and Zapier. This data can be used for segmentation as needed, and this page outlines the available data fields to use.

Learn more about setting up your Mailchimp integration.

Many of these values are straightforward or based on the name of plans/newsletters configured in your Pico account.

For segmenting paying users based on their Membership value, the following is a list of potential values.

Individual Subscriber
Individual Subscriber (Gift)
Individual Subscriber (Trial)
Individual Subscriber (Free Access)
Group Subscriber
Pass Holder
Pass Holder (Gift)
Pass Holder (Free Access)
Monthly Donor
Ex- Individual Subscriber
Ex- Individual Subscriber (Gift)
Ex- Pass Holder
Ex- Pass Holder (Gift)
Ex- Individual Subscriber (Free Access)
Ex- Pass Holder (Free Access)
Ex- Monthly Donor
Ex- Group Subscriber

For a complete list of values, please review the chart below:

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