What information is collected by Pico for my Contacts?

When a user registers with Pico, we create and store a Contact record for them using their Email as an identifier.

Information gathered by Pico is stored on the Contacts page and can be exported as a comma-separated value (CSV) file. To export the Contacts you can select the settings option in the top right, then select "Download as CSV":

Some of the information stored by Pico includes the following:

  • Signup Date: The date the user registered with your community

  • Name: If the user enters their name or shares it via social login (Facebook, Google), it will be saved

  • Membership: If the member is paying, their membership will be stored and displayed

  • Payment Tier: The name of the tier that they are on if they have a membership

  • Newsletters: A comma separated list of newsletters names that users are subscribed to

  • Billing Cycle: The frequency of their billing (monthly, annual)

  • Trial End Date: If you offer trials and a user signs up, this will show the trial expiration date

  • Billing Period End: The date the user's current membership period ends

  • Recurring Payment: The value of the product that the user is on and is paying each cycle

  • Latest Payment Date: The last date that the user made a payment

  • Latest Payment Amount: The value that the user paid on their last payment

  • Total Spent: The total dollar amount that the user has spent

  • Discount Code Used: If the contact used a discount code, that value will be stored here

  • Group: The name of the group that a contact is associated with if they signed up via a group invitation link

  • Last Visit: The date that the contact was last seen on the website

  • Pageviews in Last 30 Days: The total number of pages that a contact has viewed in the last 30 days

  • Signup Location: The country identified for Signup Location based on IP address geolocation

  • Signup Page: The URL associated with the user when they signed up

  • Signup Device: The type of device the user signed up on

  • Signup Referral Source: The referral source that the user signed up from (search engine, direct visit, etc.)

  • Signup UTM Campaign: The UTM Campaign value on the URL when a user signed up

  • Signup UTM Content: The UTM Content value on the URL when a user signed up

  • Signup UTM Source: The UTM Source value on the URL when a user signed up

  • Signup AD Blocking: Whether or not an Ad Blocker was detected when the user signed up

  • Payment Page: The URL associated with the user when they made a payment

  • Payment Location: The country identified for Payment Location based on IP address Geo-Location

  • Payment Device: The type of device the user made a payment on

  • Payment Referral Source: The referral source that we detected when the user made a payment (search engine, direct visit, etc.)

  • Payment UTM Campaign: The UTM Campaign value on the URL when a user made a payment

  • Payment UTM Medium: The UTM Medium value on the URL when a user made a payment

  • Payment UTM Source: The UTM Source value on the URL when a user made a payment

  • Payment Ad Blocking: Whether or not an Ad Blocker was detected when the user made a payment

  • Connected Accounts: The accounts associated with the user when logging on such as Facebook, Google, LinkedIn, Github, etc.

  • Phone Number: The phone number for a user, if provided

  • Birthday: The birthday for a user, if provided

  • Age: The age for a user, if provided

  • Gender: The gender of a user, if provided

  • Address: The address of a user, if provided

  • Article Paywalls Seen in Last 30 Days: The number of paywalls encountered by the user in the last 30 days

Some optional fields, like Gender and DOB can be found if the user linked with a social authentication method such as Facebook or Google and allowed this information to be shared with Pico. Stripe does not require this information during payment process.

This information can be synced with Mailchimp as part of the segmentation process.

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