Pico is designed to work seamlessly with Mailchimp; however, one aspect of Mailchimp – its required footer content – needs to be changed in order to avoid readers unintentionally disabling all communication with you when they only intend to unsubscribe from one type of communication or another.

The default Mailchimp footer content

By law, Mailchimp is required to include their own "unsubscribe" link in the footer of all email campaigns sent through their platform. Your default Mailchimp footer language likely looks something like this:

The problem: When a reader clicks the unsubscribe link, it sends them to a Mailchimp-generated form, which if the reader uses, will prevent them from receiving any emails sent via the Pico-linked Mailchimp list. Another potential issue is that a subscriber may think that clicking on this link stops their actively recurring subscription payment.

 

Editing the Mailchimp footer content

You can edit the footer content for each of your email templates by scrolling to the bottom of your template and clicking the 'edit pencil' for the footer (see animation below):

 

Here is the text in the template (with all the requisite Mailchimp merge tags):

Copyright©*|CURRENT_YEAR|* *|LIST:COMPANY|*, All rights reserved.
*|IFNOT:ARCHIVE_PAGE|* *|LIST:DESCRIPTION|*

Our mailing address is:
*|HTML:LIST_ADDRESS_HTML|* *|END:IF|*

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

You can edit this footer content as much as you like, as long as the *|UNSUB|* tag is either directly in the text or contained in a hyperlink with different display language (using the keyboard shortcut "CMD+K" / "CTRL+K"), as shown above.

Note that the *|UPDATE_PROFILE|* merge tag (used in the "update your preferences" hyperlink above) is not required by Mailchimp.

Recommended footer content edits for Pico compatibility

Default in Mailchimp:  'Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.' 

<p><br />
<center>
Want to change how you receive these emails?
<br />
You can <a href="Yourprimaryurl.com/?pn=manage_account"> update your preferences</a> or <a href="*|UNSUB|*" or > unsubscribe from this list.</a>
</center></p>

*note* for the code example above, be sure to replace Yourprimaryurl.com with your primary URL address for your site. For the Pico menu short cut to properly work, this URL must have Pico actively installed.

Recommended by Pico (if you don't offer paid subscriptions): 

<p><br />
<center>
Want to change how you receive these emails?
<br />
You can <a href="Yourprimaryurl.com/?pn=manage_newsletters"> update your preferences</a> or <a href="*|UNSUB|*" or > permanently unsubscribe from from all communication and newsletters from [your community name].</a>
</center></p>


Recommended by Pico (if you offer paid subscriptions): 

<p><br />
<center>
To manage your payment to [your community name], <br />
you can <a href="Yourprimaryurl.com/?pn=manage_account"> access your account options</a> on our site at any time.
<br />
<br />To change how you receive these emails, you can update your preferences or permanently <a href="*|UNSUB|*">unsubscribe</a> from all communication and newsletters from [your community name].'
<br />
</center></p>


For the "update your preferences" hyperlink, we recommend inserting your Manage Newsletters Menu Link.

For the "access your account options" hyperlink, we recommend inserting your Manage Payment Menu Link.

An example of a custom Mailchimp footer 

Notice in this example, the footer language contains:

  1. A clear indication to the reader of the Publication they've signed up for
  2. Shows consideration 
  3. Provides an inline link (hotlink) to conveniently direct the reader to access their account settings using Pico menu shortcuts
  4. Provides the option for the reader to unsubscribe
<p><br />
<center>
You signed up to *|LIST:COMPANY|* with *|EMAIL|*
<br />Need to adjust your preferences?
<br />
You can <a href="Yourprimaryurl.com/?pn=manage_account"> manage your account here</a> <br>
or <a href="*|UNSUB|*"> unsubscribe</a>  entirely.<br />
<br />
<b>Our mailing address is:</b>
<br />
*|HTML:LIST_ADDRESS_HTML|*<br />
<br />
<br /></center>
</p>

*note* for the code example above, be sure to replace Yourprimaryurl.com with your primary URL address for your site. For the Pico menu short cut to properly work, this URL must have Pico actively installed.

For more information on how to customize your Mailchimp footer click here.

Check out the Menu Links article for more information. And for more on the topic of unsubscribing, see Mailchimp's help article on the unsubscribe merge tag as well as this article about editing the footer content block in your campaign templates.

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